Everything you need to preserve their story

From pregnancy memories and ultrasound photos to milestone pages, handwritten letters, birthday memories and keepsake envelopes - everything has a place, so your baby’s story stays together in one place

  • Pregnancy Memories

    Preserve the very beginning of their story with ultrasound photos, pregnancy reflections, the story of their name, the first person you told and the names you considered

  • Letters to Your Child

    Write seven heartfelt letters your child will treasure forever. From birthday letters for each of their first five years to a letter sharing your love story, and one to remind them they are deeply loved whenever life feels a little hard

  • Keepsake Pockets

    Store the little treasures that tell their story, from hospital bracelets and first curls to birthday cards, tiny drawings and other precious keepsakes that deserve a place to be cherished

  • Everything in one place

    From pregnancy memories to first steps, keep every precious moment together in one beautiful heirloom

  • Letters & Keepsakes

    Write heartfelt letters to your child and safely store tiny treasures you will cherish forever

  • Made by a Mom

    Curated by a mom who wanted one beautiful place to preserve every memory that matters

Why I created Once Upon a Snuggle

When I was expecting my baby, I searched everywhere for a memory book that could hold everything in one place.

I wasn't afraid of forgetting the big moments, I was afraid of forgetting the little ones.


We think we’ll remember the way they mispronounced a word, the first time they reached for our hand, the cuddles that somehow became the last cuddle before they were suddenly too big.

But life moves so quickly, and it’s often the smallest moments that quietly fade with time.

Everything I found kept those memories scattered. One book for milestones. Another for letters. A separate photo album. A keepsake box tucked away in a cupboard.

So I created Once Upon A Snuggle, one beautiful heirloom where every memory, letter and keepsake can live together.

Start their story